Best Wholesale Lingerie Vendors For Your Online Business

Starting and scaling an online lingerie business can be incredibly rewarding — but also highly competitive. One of the biggest factors that separates successful stores from those that struggle is the ability to source high-quality products at unbeatable prices. That’s why choosing the right wholesale lingerie vendors is essential for long-term success.

In this comprehensive guide, we’ll walk you through the very best options for Lingerie Wholesale suppliers, with a special focus on a standout provider: FashionTIY. We’ll also cover practical strategies for selecting products, optimizing your store, and maximizing profits.

Why Choosing the Right Wholesale Lingerie Vendor Matters

When launching an online lingerie business, your choice of suppliers will:

• Influence your product quality
• Affect your profit margins
• Impact your brand reputation
• Determine inventory flexibility

Some common pitfalls new shop owners face include:

• Poor product quality leading to customer returns
• High minimum order quantities that tie up capital
• Limited style or size range
• Unreliable shipping and fulfillment

That’s why working with wholesale vendors that offer a wide range of products, flexible order quantities, and competitive pricing is essential.

And today, one standout option fulfilling all of these needs is FashionTIY — a trusted wholesale marketplace powering thousands of online retail and dropshipping businesses.

FashionTIY: A Top Wholesale Lingerie Partner

FashionTIY has rapidly emerged as a top provider for online businesses looking to source high-quality fashion and lingerie products without the hassle of traditional bulk buying. Especially for startups and small to mid-sized stores, FashionTIY gives you:

• Wide product selection
• Low minimum order quantities
• Competitive pricing and fast shipping
• Flexible dropshipping options
• Cross-category sourcing under one roof

Below, we’ll explore the key lingerie categories you can source directly through FashionTIY — each with a corresponding wholesale link so you can start browsing products immediately.

Product Categories to Sell in Your Online Store

1. Lingerie Wholesale

If you want to build a comprehensive display of intimate apparel, start by exploring a full selection of lingerie pieces, including bralettes, lace sets, camisoles, teddies, and more. FashionTIY’s curated collection makes it easy to find styles for every customer segment — from everyday comfort to luxury looks.

➡️ Browse the catalog here: Lingerie Wholesale

What to look for: variety in design, fabric quality, size range, and pricing tiers.

2. Wholesale Sports Bras

Activewear continues to surge in popularity — and sports bras are no exception. These pieces are essential for every woman’s wardrobe and provide reliable sales year-round.

➡️ Source top picks here: Wholesale Sports Bras

Why they sell: High demand from fitness enthusiasts, joggers, and customers looking for both comfort and function.

3. Wholesale Underwear

Undergarments form the backbone of any lingerie boutique. By offering a wide range of panties, thongs, and briefs, you’ll appeal to customers with varying preferences and sizes.

➡️ Find wholesale options here: Wholesale Underwear

Sales tip: Consider bundling underwear to increase average order value (AOV) and customer satisfaction.

4. Shapewear Wholesale Vendors

Shapewear is a high-margin category that continues to grow as more women embrace body confidence and figure-flattering garments. From waist trainers to body shapers, this category often drives repeat purchases.

➡️ Check out options here: Shapewear Wholesale Vendors

Marketing idea: Feature shapewear solutions for different occasions (special events, everyday wear, travel).

5. Wholesale Lingerie Plus Size

Inclusivity isn’t just a trend — it’s a business necessity. Offering plus-size options helps you reach a broader audience and foster strong brand loyalty.

➡️ Discover styles here: Wholesale Lingerie Plus Size

Customer insight: Plus-size shoppers are often underserved — by prioritizing this market, you’ll tap into enthusiastic buyers who value choice and representation.

6. Custom Panties

Customization in lingerie is a powerful selling point. Whether it’s personalized embroidery, unique prints, or custom packaging, offering bespoke options can significantly elevate your store.

➡️ Start customizing here: Custom Panties

Branding advantage: Custom goods create an emotional connection with customers and often justify higher price points.

How to Choose the Best Wholesale Lingerie Vendor

Selecting the right vendor is more than just finding low prices. You also need to consider:

✔ Product Quality

High-quality materials and construction minimize returns and complaints while boosting customer satisfaction.

✔ Price Competitiveness

Your wholesale cost determines your profit margins — compare pricing across vendors and negotiate when possible.

✔ Order Flexibility

Good vendors offer low minimum order quantities (MOQs) or even non-MOQ options, perfect for new stores.

✔ Shipping and Fulfillment

Fast and reliable delivery improves customer experience. Dropshipping options let you fulfill orders without holding inventory.

✔ Return Policies

Look for vendors with clear, reasonable return/refund terms to protect yourself and your customers.

✔ Size Inclusivity

From XS to 5XL (and beyond), offering a broad size range increases your customer base.

Building a successful online lingerie business requires more than just passion — it demands smart sourcing, strategic planning, and an eye for trends and customer needs. By partnering with reliable suppliers like FashionTIY, you gain access to a wide range of high-quality products, flexible wholesale options, and competitive pricing that help your store thrive.

Whether you’re just starting or looking to expand your inventory, embracing comprehensive suppliers and best practices will set you on the path to long-term success.